Zdenka Milanović is a music promoter, PR strategist, and managing partner at Lampshade Media, an independent record label.
With more than two decades of experience in communications, artist management, and work within cultural institutions, she has developed and led projects focused on brand identity creation, positioning, and promotional strategies across various artistic and institutional contexts. Her work operates at the intersection of art, audiences, and cultural infrastructure, with a focus on artist and project development.
Today, her work is primarily focused on Lampshade Media, as well as on projects that contribute to the development of the broader cultural community – through shaping narratives, designing promotional strategies, and building long-term relationships with audiences.




























