He was born on July 4, 1972, in Belgrade. He holds a degree in management and is the editor-in-chief of the record label Fidbox, which he founded in 2012. He has been actively involved in music since the early 1990s.
He founded his first record label, Migos Company, in 1993, and was the owner of the record label and music shop “Electric Records” from 1997 to 2004. From 1993 to 1996, he was one of the founders and the lead singer of the band Beverli Hils, which released the cassette album “Fruška Gora pobediti mora” in 1995.
In 2011, he released his first solo album “Dani ljubavi” on vinyl and CD through Long Play (Belgrade). In 2019, he released a CD single via Fidbox featuring two tracks: “Bebo” (music by Miroslav Milatović Vicko, lyrics by Goran Jović) and the duet “Kad dođe ljubav tu pameti nema” with Vicko Milatović (music and lyrics by Miroslav Vicko Milatović). On October 7, 2022, he released his second studio album “San koji mi se ne priviđa”, featuring twelve original songs. The album was released on vinyl, CD, cassette, USB, and all major digital platforms via Fidbox, accompanied by nine music videos. On November 26, 2025, he released a vinyl and CD single “Stiže nam nova godina.”
Throughout his career, he has served as executive producer and editor on more than 80 music releases (vinyl and CD) in the rock and pop genres, including albums by major regional artists such as Riblja Čorba, Bajaga i Instruktori, YU Grupa, Van Gogh, Atomsko Sklonište, Vicko Milatović, Peđa D’Boy, Nikola Čuturilo, Tunel, Alen Islamović, Srđan Marjanović, Fit, Roze Poze, Voodoo Popeye, and Boris Režak.
Last year, through Fidbox, he organized the major project “Nove srpske rock snage”, resulting in a double CD release featuring 30 artists from across Serbia, each contributing one original track, published on February 13 this year. He has also organized numerous festivals, concerts, exhibitions, conferences, educational events, panels, and round tables in the field of rock and pop music.
