Jelena Kosovac has traversed a developmental path from journalist to blogger to entrepreneur. With over 15 years of experience in event promotion, she has worked in promo teams for concerts featuring some of the biggest names in the Serbian music industry, including Red Hot Chili Peppers, Depeche Mode, Madonna, Chemical Brothers, and Queens of the Stone Age. Additionally, she has an eight-year track record in promoting the Exit festival, as well as the Novi Sad – European Capital of Culture project, Cinema City festival, Street Musicians Festival, and more. Since October 2014, she has been the director of Bloom Creatures agency.
Before entering the entertainment industry, Jelena worked for years as a journalist, primarily at the Novi Sad TV and video production company UrbaNS and as a correspondent for TV B92. On numerous shoots, she travelled extensively across Croatia, Bosnia and Herzegovina, and Serbia. In the 1990s, she started as a rookie at local TV and radio stations and wrote for weekly and daily newspapers.
Born, always lived, and, as it seems, will continue to live forever in Novi Sad. She was educated at Jovan Jovanovic Zmaj Gymnasium and the Faculty of Philosophy in Novi Sad.
In numbers: 47 years old, 2 children, 1 husband, 1 company celebrating its 10th anniversary this year, 10 years in journalism, 15 years in the entertainment industry, published about 17,420 event announcements on about 362 online platforms, met approximately 73 celebrities, and, with the help of some really great people, sold around 250,000 tickets for some really great events.
Among her greatest life achievements is the fact that her son Dušan and daughter Natalija, born in 2016 and 2018, always ask for the volume to be turned up when Taylor Swift, Lollobrigida, and Obojeni Program play on the radio.
