Alek Bošković is a Business Development Manager for Europe at SonoSuite, a Barcelona-based global music tech company providing advanced digital distribution and white label solutions to labels and distributors. In this role, he focuses on building strategic partnerships and expanding market presence, helping music businesses scale efficiently. With over 15 years of experience in the music industry, Alek has worked across both major and independent environments, holding senior roles at Universal Music Group and Believe. Earlier in his career, he worked across marketing, PR, and media space within the FMCG and entertainment industries, including a marketing and communications role at Red Bull, with a focus on content, events, and brand-driven storytelling.